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Team:
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Kevin Wen (Product Designer)
Duration:
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Feb 2024 ---- Present
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Kevin Yan (Product Designer)
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Yiwei (Developer)
Context
Mobile Mining is one of AmazeWallet’s key features. The mining feature allows users to mine crypto (Earning profit ) while using their phone.
However, the mining feature is not popular enough according to our background data. And we receive user feedback that the mining feature is boring and users don’t have enough passion to purchase our mining plan.
(The current mining feature only allow user to choose different mining plan)
Challenge
We want users to spend more time on our app and we want the mining process to become more attractive and funny. We decided to gamify the mining feature.
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Solutions
Insert Space Theme for the original mining feature.
To make it easier for users to accept and empathize with.
Issued Monster Coins as currency inside the game. Avoid using AMT directly.
create more potential profit opportunities for the company.
Landing Page
Entry
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Pro
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Advanced
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Different Mining Spaceship Avatar correspond to different mining plans.
Real Time Exchange Rates Bar allow users to know the true value of the crypto obtained from mining at any time.
Mining Plan Purchasing Flow
Convinient to purchase
Provide both Fiat Payment and Crypto Payment.
Monster System
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Monster systems provide multiple interaction options for users.
Establish strong connection between Monsters and users.
Store System
The store would refresh every 10 hours. Users could use monster coins to boost the refresh time.
Make users come back on time to check what's new inside the store.
Research
Market research + Competitor analysis
Since it’s a fresh start for us to try to gamify the mining feature, Instead of making a traditional competitor analysis graph. I decide to conduct more detailed and qualitative research on each app or website we are investigating and list out their advantages that we may learn from.
Key Insights
Key Insight 1
Figuring out a theme and keep elaborating on it.
"A good and popular theme allows app to attract a large number of users and have huge space to elaborate for sub-features. It’s also decided if the app can tell a good story that is easy for our user to accept and empathize with".
Key Insight 2
Trying to establish a strong connection between our app and users.
"The strong emotional connection between users and the little monster would help users to keep gaining a sense of accomplishment and drive them to keep using the app".
Key Insight 3
Finding ways to create satisfaction and a sense of accomplishment for users.
"When users immersively dive into the world we create for them, they would keep thinking about the fulfillment from our app. As a result, users would be more than happy to come back and check the app frequently".
Persona
Who is going to use this app.
Information Architecture
Next Step
Still Under Construction......
It will soon have a huge update!
The project is currently under an iteration process based on the feedback from our design lead's suggestion and development team's feedback.
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